Biography

“I remember you were one of my first fans that I recognised” ~ Sam Smith

“She’s been there since the start…” ~ Labrinth

“UK radio is way different from American radio. In the UK there are all these DJ’s like Annie Mac, Zane Lowe, Mistajam and Carly Wilford. All these iconic people are actually curating music. If they hear something it doesn’t matter what the politics are, they play it” ~ Skrillex on Howard Stern

“You get it because I can tell how much you enjoy it. You work with artists, you promote artists, you help them out, you do media, you’re across it” ~ Zane Lowe

“Especially if you look at such strong female figures like Annie MacNina Las Vegas and the British Carly Wilford. They are not only radio show presenters and talented DJs, but also successful entrepreneurs, which makes them ambitious role models.” ~ Staley Sharples

Pioneering brand new tastemaker radio platform SISTER, Carly Wilford has become a trusted voice for the underground. A groundbreaking Presenter & DJ, she takes the artists she believes in and broadcasts their music to the world. Strongly connecting both the US and UK music scenes, her roots within the UK scene have helped to bring through so many of the artists on today’s airwaves.

Not only is she a global tastemaker but music manager and forward thinking A&R. Her confidence to take risks on artists from a very early stage has seen her build bonds with the likes of Sam Smith, Rudimental and Skrillex who have all spoken publicly about her unrivalled support. Having interviewed the likes of Nas, Kendrick Lamar, Annie Mac, Zane Lowe, Alison Wonderland & J Cole and with recent guest mixes on BBC 1Xtra & BBC Asian Network her honesty and foresight helps to shape the music industry of tomorrow.

Her natural energy and lust for life shines through in her interviews. With millions of views across her YouTube videos you can see why the music industry is talking about her and why she is on speed dial for artists, manager’s, PR’s and key media figures within the industry. 

Seen backstage at some of the Worlds biggest festivals she has she has interviewed the likes of Tom Cruise, Russell Brand, Eve and Usher to name but a few. As well as covering Glastonbury, SXSW, Ultra, Snowbombing, Sonar, EXIT Festival, V Festival, Wireless, BBC Radio 1 Big Weekend and Secret Garden Party. Hunting out the hottest artists, chatting to the crowds and dominating the press pit, on the Red Carpet she has presented at the MOBOS for sponsors HTC, The Brit Awards for VEVO and The EMA’s for Snapchat.

Carly is at the forefront of everything music related – from new artists to secret collaborations, if you need to know about it she has already got it covered. She films, edits, produces and presents her own work as well as having written for Hunger Magazine, Wonderland & Huffington Post. Currently standing as Music Editor for Viber’s ‘Viber Presents’ Music Channel she updates 1.8 million people every day on the music that she rates. With big aspirations and infinite drive she is one to watch very closely. No ear piece, no ‘note cards’ and none of the fake attributes the industry is often full of – just raw ambition and real talent.

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